Our logo
The mark shows two cards compared: the one behind in a lilac outline, the winner in front in white with a tick, on an ultramarine tile. The wordmark sets Best in Geist ExtraBold and CreditCards in Geist Medium, as one word.
Download
| Version | Vector | PNG | JPG |
|---|---|---|---|
| Logo, for light backgrounds | SVG | PNG, 1344 × 256 | JPG, 1512 × 424 |
| Logo, for navy backgrounds | SVG | PNG, 1344 × 256 | JPG, 1512 × 424 |
| Icon | SVG | PNG, 1024 × 1024 | JPG, 1696 × 1696 |
The wordmark in these files is outlined, so it looks the same without our typeface installed. The PNGs have transparent backgrounds; the JPGs, for tools that don’t take transparency, sit on white (navy for the reversed logo) with the required clear space around them.
Using the logo
- Clear space: keep space around the logo at least the height of the white card in the mark.
- Minimum size: the full logo at 112px wide on screen, the icon at 20px.
- Backgrounds: the standard logo on white or light backgrounds, the reversed logo on navy. Don’t place either on photographs or busy patterns.
- Don’t recolor, stretch, rotate, outline or add effects to the logo, rearrange the mark and wordmark, or retype the name in another font.
Our name
Write BestCreditCards: one word, with capital B, C and C. Our website is bestcredit.cards. The name stays in English in every country we cover; only the tagline is translated.
Our tagline is Find your best card.
Colors
Navy carries most of each page; ultramarine marks only what you can press and the winning pick. Green and red mean good and caution, and are never used for decoration. Every text pairing below passes the WCAG AA contrast standard of 4.5 to 1.
- Navy 950
#12143D
Wordmark, headings, body text and dark sections. The main brand color. Contrast 16.3:1 on the page background. - Ultramarine 600
#3B44F6
The logo tile, buttons and the winning pick. Always with white text. Contrast 6.3:1 with white text. - Ultramarine 700
#2C33D6
Links on light backgrounds, and buttons when pressed. Contrast 7.6:1 on the page background. - Lilac 200
#B8BCFF
The logo’s back card, and highlights on navy. Contrast 9.8:1 on navy. - Navy 800
#1E2156
Surfaces inside navy sections. - Ultramarine 50
#E8E9FF
Tints for selected rows and soft tags. - Background
#F6F6FC
The page background: cool, never cream. - Muted text
#565A80
Secondary text and labels. Contrast 6.2:1 on the page background. - Good
#067550
Favorable facts and “Why it won”. Never decoration. Contrast 5.7:1 on white. - Caution
#B83A0A
Fees, penalty rates and “The catch”. Never decoration. Contrast 5.8:1 on white.
Roughly 70% white and background, 20% navy and 10% ultramarine.
Typefaces
Geist for everything we write, and Geist Mono for figures such as rates and fees, so they line up in tables. Both are free under the SIL Open Font License.
Find your best card.22.36% APR · $0 annual fee
How we write
- Lead with the number. “3% back on groceries” beats “great grocery rewards”.
- Always state the catch. Every recommendation names its biggest downside.
- Write for one reader. “You”, short sentences, jargon explained the first time.
- Use each country’s own terms for rates and fees.
- No hype and no pressure: no “amazing” or “unbeatable”, no countdowns, no “only 3 left”.
Using our name and logo
You may use our name and logo to refer to BestCreditCards, for example when you cite our data or link to a page of ours. Please don’t use them in a way that suggests we endorse, sponsor or partner with you, or as part of your own product or brand. For anything else, ask us first: team@bestcredit.cards.
The Geist typefaces are by Vercel, under the SIL Open Font License. The logo itself is ours.